After dropping well received singles “IMAGE” and “SET ME ON FIRE,” Kaden Jordan enlists waytoolost as well as in-house Alienz Alive producers 1KChvChoand Kriiispy to handle instrumentation for upcoming BABYTOOTH drop “BLUFF.” The Dominican Hip-Hop artist captures the tension of loving someone who keeps their guard up, through vulnerable lyrics and a memorable hook.

With help from Hannah Jerkins, who plays violin on the song, the Florida native raps about holding onto hope, navigating uncertainty, and choosing to stay present for someone who is struggling to let themselves be loved. Balancing emotional honesty with infectious melodies, “BLUFF” explores the desire for connection, reassurance, and the courage it takes to trust another person when life feels overwhelming.

“Some people become memories, others become songs. This record is what happened when someone special to me became both,” reveals Jordan in a press statement about the soon to be released track.